The Hearts of Rooted Southern!

Hey y’all! We’re Chloe and Kellen—the hearts behind Rooted Southern.

Chloe leads the creative vision and designs the women’s side of the brand, while Kellen designs and leads our men’s collection. Together, we’ve built Rooted Southern to reflect both of our hearts—combining creativity, intention, and our love for the Lord.

We’re based in South Carolina and are passionate about creating pieces that feel meaningful, versatile, and true to a southern-rooted, faith-fueled lifestyle!

This brand is built on Colossians 2:7 as a reminder to stay grounded in Christ in every season:

“Let your roots grow down into Him, and let your lives be built on Him. Then your faith will grow strong in the truth you were taught, and you will overflow with thankfulness.”

Each piece is thoughtfully designed—whether hand-drawn, created, or curated—with care and purpose. We value creating items that feel special, timeless, and easy to wear in everyday life.

More than anything, Rooted Southern is about community. We’re so grateful you’re here and a part of what we’re building.

We're so happy you're here!