Your Privacy Choices
As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.
Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.
If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.
Hey y’all! We’re Chloe and Kellen—the hearts behind Rooted Southern.
Chloe leads the creative vision and designs the women’s side of the brand, while Kellen designs and leads our men’s collection. Together, we’ve built Rooted Southern to reflect both of our hearts—combining creativity, intention, and our love for the Lord.
We’re based in South Carolina and are passionate about creating pieces that feel meaningful, versatile, and true to a southern-rooted, faith-fueled lifestyle!
This brand is built on Colossians 2:7 as a reminder to stay grounded in Christ in every season:
“Let your roots grow down into Him, and let your lives be built on Him. Then your faith will grow strong in the truth you were taught, and you will overflow with thankfulness.”
Each piece is thoughtfully designed—whether hand-drawn, created, or curated—with care and purpose. We value creating items that feel special, timeless, and easy to wear in everyday life.
More than anything, Rooted Southern is about community. We’re so grateful you’re here and a part of what we’re building.
We're so happy you're here!